You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Check out our email marketing statistics by industry for more on why email marketing works. That’s why Mailchimp gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails) and develop effective email marketing campaigns.
Promote my website to millions full#
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. When shoppers are ready to buy something, they often look for emails from their favorite stores. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. With Mailchimp’s campaign builder, it’s easy to find the right email templates for any message-whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story. Today, we're inundated with email marketing campaigns, and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers-not to mention CRM and lead nurturing.Įmail marketing helps you connect with your audience to promote your brand and increase sales. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, "Father of Spam." Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. Tomlinson also introduced the symbol in email addresses to the world. The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today.
Promote my website to millions password#
The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound. The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. What is email marketing, and where did it begin?
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